Artist Case Studies
Passion Mango Holdr Club Memberships
Vancouver indie artist Passion Mango launched his Holdr Club by offering just 15 memberships out of his total supply of 1,000—and sold out in under an hour, earning $1,400 USD. This was equivalent to the revenue from over 500,000 streams, demonstrating how impactful direct fan support can be for an emerging artist.
With additional offers from 12 fans totaling nearly $1,050 in unrealized demand for his memberships, he created a buzz of exclusivity while building a community of his most loyal supporters. His members received perks like unreleased music, concert tickets, exclusive merch, and a private song tutorial. With plans to release his debut album early for Holdr members and sell memberships at each of his shows on tour, Passion Mango is leveraging Holdr to build lasting connections with his core fans and turn them to his biggest advocates.
Portland-based artist Cedar Redd turned his DIY passion for woodworking into a creative membership experience. He hand-crafted custom wooden rings, each engraved for his first Holdr members - even making a video to show the story behind making each ring. Fans also had the option to claim a free patchwork long sleeve out of 2 designs that Cedar made.
With only his first 10 memberships sold, Cedar earned $1,100, with an additional $1,200 in unrealized demand from other fans trying to get one. But even if you can’t magically woodshop rings or know how to manufacture merch - Holdr offers complete design and fulfillment solutions to bring your ideas to life, helping enhance your member’s experience and overall career.
Cedar Redd - Perks & Merch
RIZ came to Holdr with an idea for a game tied to his single Running Man but needed help bringing it to life within a reasonable timeline and budget. Leveraging Holdr’s game development team—known for creating viral games like ‘Not Like Us’—RIZ launched an infinite runner game where fans played as the groom dodging obstacles like bills and baby strollers to escape a chasing bride.
The ‘Running Man Game’, set to a retro remix of the song, captured RIZ’s audience, introducing a competitive element with a high-score leaderboard. Fans submitted scores using their phone numbers, giving RIZ a direct and non-intrusive channel directly to his fans. To elevate the experience, fans and Holdr members competed for exclusive prizes like tees and a 1-of-1 RIZ iPod, adding a layer of exclusivity and competition. The game not only immersed fans in RIZ’s world but also turned the song release into a viral, shareable moment that deepened fan connections and created additional buzz.
RIZ - Gamification
Ky Abe, an emerging trio from Orange County, proved that impactful revenue doesn’t require millions of listeners—just genuine talent and dedicated supporters. With only 500 Instagram followers and 5,000 monthly listeners, they launched their Holdr Club and earned nearly $450 from just 15 fans in a few hours. This revenue, equivalent to thousands of streams, gave them a critical boost for their music while building a meaningful connection with their top supporters.
Members of their Holdr Club receive exclusive perks like access to unreleased songs every Friday morning, along with daily "song of the day" recommendations from their playlists, creating a consistent and personal interaction. This grassroots approach has helped Ky Abe double their listenership to over 12,000 monthly listeners since launching on Holdr. Their story underscores how even artists at the earliest stages of their careers can generate real results and grow with a dedicated, engaged fanbase—proving that with Holdr, success is built on talent and connection, not sheer volume.
Ky Abe - Music and Talent
over Volume



